Art & Frame

Framing Competition Prizes

There is still time to enter our framing competition and here are some of the great prizes that will be on offer:

A Box of 25 sheets, 40”x60” Artcare Archival Foamboard From Megawood Larson Juhl
Artcare™ Archival foamboard, featuring its 100% alpha cellulose surface and patented Artcare microchamber technology, absorbs and neutralizes harmful gasses and protects the art well into the future. Artcare™ Archival foamboard provides unique protective adsorption of compounds off-gassed by polystyrene foam as well as adsorption of environmental contaminants.
Prize donated by Megawood Larson-Juhl.
www.mwlj.com.au

A Box of Anti-Reflective Artglass™ From Groglass®
Artglass™ is manufactured by Groglass® (www.groglass.com) and is designed to meet the highest standards, provide easiest handling, truest image clarity and optimal UV protection. The premium quality picture framing glass is the preferred choice for independent frame shops as well as for the finest museums and art galleries worldwide. For more information please contact one of the local distributors of Artglass™ products – G.H.S. (www.ghs.com.au) and Helm Australia (www.helmaus.com.au) in Australia or Glasslines (www.glasslines.co.nz) in New Zealand.
Prize donated by Groglass®.
www.groglass.com

Original Oil painting by Artist Marion Parker
“Epiphany One” – 1210mm x 60mm
Oil, mosaics, netting, paper on linen
Valued at $1,900 (featured on our cover)
Prize donated by Marion Parker Art
www.marionparker.com.au

Artists Print by Nick Fedaeff
Title: AUTUMN LEAVES
Artist: Nick Fedaeff
Prize donated by Nick Fedaeff
www.nickfed.com

Winners will be announced and prizes awarded at the show.

Competition entry details are available on our framing competition page.

July 16th, 2015|trade show news|

Mat Decoration with Brian Wolf

As many of our readers would know, Brian Wolf is a highly respected educator and has a long history of visiting Australia and engaging with the local industry. His book, Cutting, Carving and Decorating Mats has been a long time favourite among Australian framers and he has been demonstrating his mat decorating techniques at conventions and workshops around the world since the late 70s. He now works with Wizard International in areas including education, events, and design content.

Now local framers who have admired his designs will be able to meet Brian in person at this year’s Art & Frame trade fair in Sydney. And we have added a new session to the seminar program that will feature Brian demonstrating some of his techniques with examples and opportunities for questions from the audience.

As Brian says in his presentation description:

“No matter how the picture framing business continues to evolve, your ingenuity with matting will always set your business apart. Mat decoration takes many forms. Whether it is a three colour mat or an ornamental pen line, the computerised mat cutter makes it possible and profitable.”

The ideas demonstrated in the seminar will also be useful to those that use manual machines and hand decorating techniques.

The seminar will be held on Saturday at the show from 11.30am-12.30pm. Please visit the seminar program page for further details and booking information, or phone our office on 03 5975 3677.

July 16th, 2015|education, trade show news|

Expand Your Business Potential

Our seminar and workshop program is designed to help you increase your potential and reach new goals and we think you will find something for everyone, whether you are an experienced framer or new to the industry.

Do you offer a great service but feel you could do more to develop your business in a way that reaches out more effectively to the contemporary retail customer?

Then Jared Davis’ What Customers Want seminar may be for you. With insight into the expectations of today’s retail customer, he will illustrate how to maximise sales without the need for high pressure tactics. Jared’s discussion will include ways of tapping into a customer’s true preferences by focusing on the emotional aspects of the customer experience. He’ll provide examples of existing framing businesses that have achieved success by steering toward a customer-focused method of selling and show you how adapting your business to meet the expectations of today’s customer will help you attract and keep high value clients.

What Customers Want Background

Do the challenges of the contemporary economy and retail conditions present you with uncertainty about the future of your business? Does your business need the kind of boost that would offer you the income and lifestyle you always hoped to achieve?

The seminar Growing A Sustainable Frame Business presented by Glenn Vardy, will challenge you to look at where your business is today and provide you with tools and strategies to take your operation to the next level and prosper in the new business environment. Participants will discover proven ideas and strategies to apply to their businesses immediately. Whether you’re new to the custom framing business or have been in it for years, you will come away with insights you can put to work to make sure you’re successful today— and in the future.

This is just a sample of the seminars that could help you to expand your capabilities and achieve your goals. There will also be a range of practical workshops and demonstrations focusing on the skills and methods that will increase your technical knowledge and expertise.

Seminar tickets will be available for $40 per session, with a Premium Pass for $100 that will allow you to attend as many seminars as you like. Those attending will be able to purchase additional Premium Passes for extra staff from the same organisation for only $60 each. There will also be demonstrations and workshops on the show floor that will be free to attend and will not require booking.

Click here to download the seminar booking form.

Click here to download the program.

(Note: unfortunately Greg Perkins has had to cancel his trip to Australia so his seminars will not be running this year.)

June 4th, 2015|education, trade show|

Guerrilla Selling Techniques

Think your sales need a boost? You may like to attend the “Guerrilla Selling Techniques” seminar while at the trade show…

“By deciphering consumer psychology, Jared Davis will discuss detailed techniques for handling challenging situations, such as dealing with quotes, overcoming price shock, closing the sale, and justifying a higher price than competitors. If you want to increase the value of each sale and have customers return for more—then this session is for you!”

Further details will be available soon.

May 12th, 2015|education|

Printing and Stretching Images on Canvas

It may appear simple, but printing an image on canvas and stretching it so it has that crisp, clean final appearance is harder than it looks!

Would you like to learn how to print and stretch images on canvas and always get great results? June Andersen of The Framing School will be demonstrating her technique for creating the perfect gallery wrap at the Art and Frame trade show in Sydney!

March 17th, 2015|education, trade show|

See You at the Fair!

Save the date: See you at The Art & Framing Trade Fair, August 14-16, 2015!

March 5th, 2015|trade show|

Your Conservation Questions Answered

The Australian Institute for the Conservation of Cultural Materials made a highly valued contribution to our last trade show in Melbourne, and will be there again in Sydney in 2015 with their extensive knowledge, experience, and resources to share with framers.

As the professional organisation for conservators in Australia, the AICCM will have representatives at the show to provide information and advice for members of the industry.

Visit their website to find out more about the organisation and the amazing work done by conservators.

March 2nd, 2015|trade show|

Digital Printing Advice for Custom Framers

Giclee Media Supplies will be at the show in 2015 providing dedicated service and advice to framing and imaging professionals in the area of inkjet media and laminates. Speak to them if you are interested in entering this growing area of business or would like to learn how to improve your sales and service.

The find out more visit their website.

March 2nd, 2015|trade show|

Sydney to Host Art & Frame 2015

A new venue for Art & Frame 2015 has recently been announced, with next year’s event to be held at Royal Randwick, Sydney, from August 14-16, 2015.

The show organizers are excited to be bringing the event back to Sydney, a location that has been home to many successful trade shows for the industry in the past. The new venue will also be a highlight, with the stunning backdrop of Royal Randwick sure to make the event even more pleasurable and accessible for visitors.

Further details of the program will be available closer to the event.

October 7th, 2014|trade show|

A Passion for Painting

Artists Claire Layman and Lydia Ben-Natan have joined us as exhibitors, ready to unveil their expressive and passionate works at the show.

Lydia says that “Painting… really permits me freedom of expression while simultaneously challenging me to explore and improve. I liken the process of creating a painting to that of an emotional rollercoaster, a rollercoaster that I’m quite happy to continue riding.”

Learn more at:
www.clairelayman.com
www.lydiabennatan.com

Below: Lydia Ben-Natan, Red Rhapsody,
Bottom: Claire Layman, Shallows