Industry Insights

More presentations are being added to our program as industry leaders and professionals are embracing the opportunity to engage with visitors to the show in a meaningful way that promotes learning and knowledge sharing opportunities.

One of these is Stavros Angelides of the Chamton Group, who will discuss the current state of the industry and its future directions. With over 35 years experience working in the area of manufacturing and supply of artwork and framing supplies to the retail framing sector, Stavros has a knowledge and understanding of the industry that extends across all sectors. In this presentation he will share his insights in the hope of inspiring members of the industry to maintain a positive vision for the future.

Industry Presentation by Stavros Angelides, Saturday 3.00pm
No bookings required: everyone is welcome to attend this free presentation on the show floor.

July 31st, 2017|education|

Explore the Opportunities of Digital Imaging

Are you interested in adding digital imaging and printing as a service to your existing retail or custom framing business? Do you have a printer but would like to do more with it or increase your skills?

Well this year’s Art and Framing Trade Fair will be the place to find all the solutions and strategies you need to run a successful digital imaging service. As our major show sponsor, Epson will be at the event with a showcase of the equipment, techniques and materials available, with information and products tailored to the needs of your business situation and industry. With professionals and experts on hand to demonstrate and advise you, this is a not to be missed opportunity to discover everything you need to know about digital imaging.

There are also two sessions focused on Digital Imaging in the seminar program, sponsored by Epson and Kayell.

Catering to the diverse field of ‘digital fine arts’ by offering a digital imaging service in combination with custom framing, presents enormous growth potential and opportunities in areas such as creative arts, photography, decorative art, interior design, and home decor.

May 26th, 2017|education, trade show|

One More Step with Brian Wolf

We are excited to announce that Brian Wolf will be making the trip to Australia for the trade show and as well as being a guest demonstrator on the Chamton Stand, he will be giving a seminar on Sunday that is open to all visitors.

The seminar will be free but requires booking. Please email us  to register for the seminar which will take place on Sunday at 11am.

Here is Brian’s outline for the seminar:

One More Step

So many framers feel that decorative matting designs are impressive and technically marvelous, but seldom useable. What if there were impressive ideas that added just one small decorative element?  A framer could still thrill the customer without overwhelming the picture – or spending hours making it. This lecture and slide show will show dozens of everyday design ideas incorporating everything from opening shapes to nameplates.  They were made with the Wizard, but the ideas can be adapted to whatever mat cutter a framer uses.

May 26th, 2017|education|

Learn Practical Skills and Gain New Knowledge

This year’s trade fair will certainly will be the place to Learn Practical Skills and Gain New Knowledge!

The seminar information for this year’s show is now available online and it is shaping up to be a great program. With sessions ranging from the technical issues of working with digital images, to the reproduction of historic decorative mounts, to the business side of running a profitable operation, there is something in the program to suit everyone. Whether you are an experienced framer wanting to increase your technical knowledge, or a new entrant looking to expand your basic picture framing skills, or simply someone who wants some advice to boost their business, you will find a class that will help you with your needs!

Find out more about our seminar program and download the booking form here.

May 11th, 2017|education|

Mat Decoration with Brian Wolf

As many of our readers would know, Brian Wolf is a highly respected educator and has a long history of visiting Australia and engaging with the local industry. His book, Cutting, Carving and Decorating Mats has been a long time favourite among Australian framers and he has been demonstrating his mat decorating techniques at conventions and workshops around the world since the late 70s. He now works with Wizard International in areas including education, events, and design content.

Now local framers who have admired his designs will be able to meet Brian in person at this year’s Art & Frame trade fair in Sydney. And we have added a new session to the seminar program that will feature Brian demonstrating some of his techniques with examples and opportunities for questions from the audience.

As Brian says in his presentation description:

“No matter how the picture framing business continues to evolve, your ingenuity with matting will always set your business apart.  Mat decoration takes many forms.  Whether it is a three colour mat or an ornamental pen line, the computerised mat cutter makes it possible and profitable.”

The ideas demonstrated in the seminar will also be useful to those that use manual machines and hand decorating techniques.

The seminar will be held on Saturday at the show from 11.30am-12.30pm. Please visit the seminar program page for further details and booking information, or phone our office on 03 5975 3677.



July 16th, 2015|education, trade show news|

Expand Your Business Potential


Our seminar and workshop program is designed to help you increase your potential and reach new goals and we think you will find something for everyone, whether you are an experienced framer or new to the industry.

Do you offer a great service but feel you could do more to develop your business in a way that reaches out more effectively to the contemporary retail customer?

Then Jared Davis’ What Customers Want  seminar may be for you. With insight into the expectations of today’s retail customer, he will illustrate how to maximise sales without the need for high pressure tactics. Jared’s discussion will include ways of tapping into a customer’s true preferences by focusing on the emotional aspects of the customer experience. He’ll provide examples of existing framing businesses that have achieved success by steering toward a customer-focused method of selling and show you how adapting your business to meet the expectations of today’s customer will help you attract and keep high value clients.

What Customers Want Background

Do the challenges of the contemporary economy and retail conditions present you with uncertainty about the future of your business? Does your business need the kind of boost that would offer you the income and lifestyle you always hoped to achieve?

The seminar Growing A Sustainable Frame Business presented by Glenn Vardy, will challenge you to look at where your business is today and provide you with tools and strategies to take your operation to the next level and prosper in the new business environment. Participants will discover proven ideas and strategies to apply to their businesses immediately. Whether you’re new to the custom framing business or have been in it for years, you will come away with insights you can put to work to make sure you’re successful today— and in the future.

This is just a sample of the seminars that could help you to expand your capabilities and achieve your goals. There will also be a range of practical workshops and demonstrations focusing on the skills and methods that will increase your technical knowledge and expertise.

Seminar tickets will be available for $40 per session, with a Premium Pass for $100 that will allow you to attend as many seminars as you like. Those attending will be able to purchase additional Premium Passes for extra staff from the same organisation for only $60 each. There will also be demonstrations and workshops on the show floor that will be free to attend and will not require booking.

Click here to download the seminar booking form.

Click here to download the program.

(Note: unfortunately Greg Perkins has had to cancel his trip to Australia so his seminars will not be running this year.)

June 4th, 2015|education, trade show|

Guerrilla Selling Techniques

Think your sales need a boost? You may like to attend the “Guerrilla Selling Techniques” seminar while at the trade show…

“By deciphering consumer psychology, Jared Davis will discuss detailed techniques for handling challenging situations, such as dealing with quotes, overcoming price shock, closing the sale, and justifying a higher price than competitors. If you want to increase the value of each sale and have customers return for more—then this session is for you!”

Further details will be available soon.

Guerrilla Selling Techniques Banner

May 12th, 2015|education|

Printing and Stretching Images on Canvas

It may appear simple, but printing an image on canvas and stretching it so it has that crisp, clean final appearance is harder than it looks!

Would you like to learn how to print and stretch images on canvas and always get great results? June Andersen of The Framing School will be demonstrating her technique for creating the perfect gallery wrap at the Art and Frame trade show in Sydney!



March 17th, 2015|education, trade show|

Conference Program Launched

The producers of ART & FRAME 2013 have been working closely with the Professional Picture Framers Association (PPFA) and the Photo Marketing Association (PMA) to develop an industry relevant conference program to coincide with the trade show.

The conference program, held in conjunction with the Art & Frame 2013 Show, and The Digital Show, will introduce a unique occasion for you to identify new business opportunities, gain insight into today’s consumers, see new products and services and reconnect with old friends.

Join us. You won’t want to miss top-of-the-line education offerings by industry leaders including:

– Pricing strategies for Frame Shops with Jim Miller of ARTFRAME Inc (USA).

– Fundamentals of Design and Understanding Colour will be presented by June Andersen GCF, The Framing School; Photography Specialist, Mogo Zoo.

– How to create some useful design and marketing concepts using Adobe Photoshop, presented by Jared Davis, MCPF, GCF, Megawood Larson-Juhl Australia. (This session is MCPF CE certified for continuing education.)

And there’s much more. Be sure to visit PMA Australia online for details on pricing. Remember, there is an opportunity to attend any of the education sessions across all days – the whole convention is aimed at helping small business develop.

The PMA Convention will take place at the Melbourne Convention and Exhibition Centre, September 12-15, 2013.

Enrolments for the professional conference program are managed by the PMA. For more information visit the PMA Australia website. Download the full PMA PROGRAM 2013.

June 25th, 2013|education, trade show|