The organisers of the Art & Frame Trade Fair work together with industry representatives and associations to develop a seminar and conference program that is relevant to both established art and framing professionals, as well as those new to the industry.

Seminars cover topics including Conservation Framing, Digital Imaging, Business and Sales, Design and Frame Construction. See below for full seminar descriptions.

Seminar Bookings:
Please select the Ticket type of your choice using the form below.

Ticket types: The Trade Admission ticket is for entry to the trade show only. (If you have already registered for the show you don’t need to register again, just choose the seminar pass you wish to purchase). The All Seminar Pass allows the ticket holder to attend as many seminars as they choose. The Additional All Seminar Pass allows you to purchase extra discounted tickets for staff to attend unlimited seminars (students and trainees may also purchase this ticket). The Single Seminar Session ticket is for those who wish to attend one session only.

(you may also book classes by downloading the booking form as a PDF by clicking here)

You can also click here to go directly to the event registration page to book seminars.


Seminar Schedule and Descriptions

Industry Presentation by Stavros Angelides, Saturday 3.00pm

With over 35 years experience working in the Australian art and framing industry, Stavros Angelides of the Chamton Group will discuss the current state of the industry and its future directions. With extensive experience working in the area of manufacturing and supply of artwork and framing supplies to the retail framing sector for over three decades, Stavros has a knowledge and understanding of the industry that extends across all sectors. In this presentation he will share his insights in the hope of inspiring members of the industry to maintain a positive vision for the future.
No bookings required: everyone is welcome to attend this free presentation on the show floor.

Brian Wolf Seminar

We have an additional seminar by Brian Wolf that has been added to the program on Sunday at 11am. The seminar will be free but requires booking. Please email us  to register for the seminar.

One More Step with Brian Wolf
So many framers feel that decorative matting designs are impressive and technically marvelous, but seldom useable. What if there were impressive ideas that added just one small decorative element?  A framer could still thrill the customer without overwhelming the picture – or spending hours making it. This lecture and slide show will show dozens of everyday design ideas incorporating everything from opening shapes to nameplates.  They were made with the Wizard, but the ideas can be adapted to whatever mat cutter a framer uses.

Seminar Schedule:

Note: the seminars below require bookings. There will be other free presentations on the show floor not listed here. Please see below for descriptions.


8.30 am – 10.00 am   Guerrilla Selling Techniques – Jared Davis

8.30 am – 10.00 am   Paper Selection for your Digital Images – Les Walking

3.00 pm – 4.00 pm     Conservation Framing: Not Just Acid Free – June Andersen


8.30 am – 10.00 am   Increasing Sales Without Selling – Jared Davis

8.30 am – 10.00 am   Object Framing & Shadow Boxes – Wayne Baker

10.30 am-11.30 am   What’s Involved in Producing Digital Images – Derek Mobbs

12.00 pm -1.00 pm    Framing Trends and Design Ideas that Impress Stefano Maffei

1.30 pm – 3.30 pm    Reproducing Historic Decorative Mounts – AICCM (fully booked)

4.00 pm – 5.00 pm    Joining Mouldings and Fillets: Problem Solving June Andersen


9.00 am – 10.00 am  The Value of Branding – Jared Davis

9.00 am – 10.00 am  Ideas for Improving your Bottom Line – Wayne Baker

11.00 am – 12.00 pm One More Step – Brian Wolf

12.00 pm – 1.00 pm  Japanese Paper Hinging – Jochen Letsch

1.30 pm – 2.30 pm    Hand Gilding for Contemporary Framing Profile Magazine

Seminar Descriptions:

Joining Mouldings & Fillets: Problem Solving
Presented by June Andersen, GSF, The Framing School
In this session we will endeavor to resolve many of the problems associated with the cutting and joining of timber mouldings and fillets. Topics covered will include:

  • Cutting equipment – pros and cons
  • Underpinning equipment – pros and cons
  • Alternative joining options – fastenings and adhesives
  • Extending rebates
  • Measuring, cutting and inserting fillets
  • Techniques to overcome inconsistencies with moulding profiles
  • Stacking frames
  • Reinforcing and bracing finished frames

Conservation Framing: Not Just Acid Free
Presented by June Andersen, GSF, The Framing School
Gain a solid understanding of Conservation Materials, Techniques and Standards:

  • Know from which source damage to works of art originate
  • How to handle, mount and store artworks
  • Responsibilities of the framer
  • Educating the customer
  • Selling Conservation/Preservation Framing
  • Questions and Answers

Ideas for Improving Your Bottom Line
Presented by Wayne Baker, MCPF, Framing Elegance, Sponsored by Megawood Larson-Juhl
In this class, we will look at ways which could help improve the bottom line (increase profit) of your business. The areas to be looked at in this class are ways of making savings on purchases and essentials, purchasing smarter and by increasing traffic through and into your store. Looking at ways to reduce business costs, retain existing and gain new customers, set yourself apart from your opposition and ideas for marketing on a budget.

Object Framing & Shadow Boxes
Presented by Wayne Baker, MCPF, Framing Elegance, Sponsored by Antons
This class was originally developed for the PPFA advanced class series and aims to provide an insight into design elements for mounting and framing objects, the creation of shadow boxes and alternate methods for mounting objects which may come into your shop.

Increasing Sales Without Selling
Presented by Jared Davis, MCPF, GCF,  Sponsored by Gunnar
Work smarter, not harder, with this new class that explores new and proven strategies for increasing your sales without becoming a salesperson! Jared Davis will reveal business strategies to improve your bottom line – used by some of the most successful framing businesses around the globe. Vital areas of sales potential will be covered including in-store merchandising, displays, promotional signage, and expanded customer solutions. Jared will also provide insight into some secret pricing and profit strategies, which will increase your sales without an extra customer walking through your door.

The Value of Branding
Presented by Jared Davis, MCPF, GCF, Sponsored by Nielsen Bainbridge
Branding is the most powerful way to increasing the value of any product. This brand new shorter class from Jared will cover several different concepts and methods that industry leading framing businesses have been able to harness the value of branding which can help you learn how to establish higher value in your business identity and the products you sell. If you’re interesting in taking your business identity the next level, then this session will provide the insight you’re looking for.

Guerrilla Selling Techniques
Presented by Jared Davis, MCPF, GCF, Sponsored by Megawood Larson-Juhl
Jared explores new and proven methods to effectively upsell higher value framing and to convert doubtful scenarios into profitable sales. By deciphering consumer psychology, Jared will discuss detailed techniques for handling challenging situations such as dealing with quotes, overcoming price shock, closing the sale, and justifying a higher price than competitors. This session will reveal ideas that incorporate sales aids and displays that can streamline and enhance your sales process. If you want to increase the value of each sale and have customers return for more, then this session is for you!

Framing Trends and Design Ideas that Impress
Presented by Steffano Maffei, Antons Moulding
With over 25 years’ experience in the design and manufacture of picture frame moulding, Stefano offers a unique global perspective on the design trends of picture frame moulding across Europe, North America and Australia.

Reproducing Original Decorative Window Mounts
Presented by AICCM, Australian Institute for the Conservation of Cultural Materials
This workshop will cover techniques for fabricating historic decorative window mats for framing works on paper.  It will include a look at some original decorated mats, a demonstration of a technique for making a paper wrapped window mat, as well as practical session painting French wash lines. These techniques are rarely practiced today, but are particularly useful for replacing original mats that may be damaged, discoloured and acidic, with faithful reproductions using contemporary archival materials.

Japanese Paper Hinging
Presented by Jochen Letsch, ASA Conservation Framers 
Attaching artworks using Japanese paper and boiled starch paste within a frame is a widely used technique for objects of value and importance. Jochen Letsch has been a conservation picture framer for 13 years and will share his knowledge, tips and tricks and put you well on your way to using this technique yourself.

What’s Involved in Producing Digital Images?
Presented by Derek Mobs, Sponsored by Epson
Further description to come

Paper Selection for your Digital Images
Presented by Les Walking, Sponsored by Canson
Further description to come

Hand Gilding for Contemporary Framing
Presented by Frank Filippone, Profile Magazine
While gilding has been practiced as a specialist craft for centuries, today there are simple and affordable methods that can be learned by those with less experience, while still creating great results. This session will guide you through the steps involved in creating a unique hand gilded frame, including materials, techniques and the finishes that can be applied to create different tones, textures and ‘antique’ effects.

 Click here to go to the event registration page to book seminars.

(Note: There will also be demonstrations and presentations on the show floor, not listed here, that will be free to attend and will not require booking.)

If you are interested in finding out more about enrolling or presenting a seminar or workshop, please contact us via email or phone 03 5975 3677.