Colour Your World

The exhibition centre will be filled with an explosion of colour when artist Stewart Westle’s work is on show. “My aim as a landscape painter is to express what being in the bush means to me. I hope to paint the joy, excitement and wonderment of the natural world. Of course it’s great when these emotions are shared with the viewer” said the artist. Stewart’s work will be exhibited by Without Pier Gallery. Stewart will be there to share with visitors his experience of working as a landscape painter.

Below: Today the Trees Fly, by Stewart Westle


September 4th, 2013|trade show|

Put Your Framing and Design Skills on Show

It’s not too late to enter our framing competition and there are some great prizes on offer!

Print Competition

First Prize

$500 cash donated by WSC Brokers,
Picture Framers Insurance.

One Year Subscription to i-Framer,
Picture Framing Software.

Open Competition

First Prize
$250 cash donated by FrameReady,
Picture Framing Software.

Any winning entry in either competition that uses Chamton moulding will receive a bonus prize of $1000 worth of moulding from their 2013 catalogue.

Visit our website or contact us for an entry form.

August 22nd, 2013|trade show|

New Seminar Announced

Explore – Identify – Discover – Learn

Antons and Crescent have announced they will be co-hosting international colour and design expert Michael Pacitti at this year’s Art & Frame Show.

Michael Pacitti, IDEC, CPF, has worked in the interior design, art, photography and custom framing design industry for more than 25 years.

Michael will be on the Antons stand throughout the show as a demonstrator and will also be conducting a seminar that has recently been added to the convention program. His Professional Selling Skills seminar will be an interactive workshop geared to Custom Framing from a Retail level enhanced to increase sales. Taking you to a higher level of professionalism while selling Custom Framing, this PROFESSIONAL Selling Skills Workshop will equip you with the necessary sales tools to maximize sales and create long-term customer loyalty.

For more information on the professional seminars phone PMA Australia on (02) 9454 2444 or email

Enrolments for the conference program are managed by the PMA. For more information visit the PMA Australia website.

July 28th, 2013|trade show|

Registrations Open

The Art & Frame trade show is heading to Melbourne this year in September and as well as local visitors, members of the industry will be traveling from across Australia and overseas to attend the event.

Entry will be free for visitors that pre-register, so now is the time to make your plans to join us.

Be sure to mark your calendar for the big event and follow the link below to register!

Click here to register for this event.

If you are looking for somewhere to stay while in Melbourne there are also some accommodation specials on offer for visitors to the show.

July 6th, 2013|trade show|

Accommodation Specials

If you are looking for accommodation during the show we have some great deals set up at hotels close to the venue.

You can book either of the hotels below by calling in-house reservations on 03 9648-2724 (Mon-Fri 9am-5pm) and quoting ‘AFS’ or by clicking on the links below.

Crowne Plaza Melbourne
$225 per night – room only
Book online

Holiday Inn Melbourne on Flinders
$189 per night – room only
Book online

July 5th, 2013|trade show|

Conference Program Launched

The producers of ART & FRAME 2013 have been working closely with the Professional Picture Framers Association (PPFA) and the Photo Marketing Association (PMA) to develop an industry relevant conference program to coincide with the trade show.

The conference program, held in conjunction with the Art & Frame 2013 Show, and The Digital Show, will introduce a unique occasion for you to identify new business opportunities, gain insight into today’s consumers, see new products and services and reconnect with old friends.

Join us. You won’t want to miss top-of-the-line education offerings by industry leaders including:

– Pricing strategies for Frame Shops with Jim Miller of ARTFRAME Inc (USA).

– Fundamentals of Design and Understanding Colour will be presented by June Andersen GCF, The Framing School; Photography Specialist, Mogo Zoo.

– How to create some useful design and marketing concepts using Adobe Photoshop, presented by Jared Davis, MCPF, GCF, Megawood Larson-Juhl Australia. (This session is MCPF CE certified for continuing education.)

And there’s much more. Be sure to visit PMA Australia online for details on pricing. Remember, there is an opportunity to attend any of the education sessions across all days – the whole convention is aimed at helping small business develop.

The PMA Convention will take place at the Melbourne Convention and Exhibition Centre, September 12-15, 2013.

Enrolments for the professional conference program are managed by the PMA. For more information visit the PMA Australia website. Download the full PMA PROGRAM 2013.

June 25th, 2013|education, trade show|

Enter our new Open framing competition!

If you would like to create an entry entirely of your own design without using our framing competition print, then our Open Competition is for you!

You can enter any piece of original framing work using an object of your choice. Entries will be exhibited at the trade show where they will be judged by a panel of framing experts.
This is a great way to exhibit and promote your work to a wider audience!

Entries will be judged on their technical ability, originality, creativity and ability to solve a challenging design problem. The competition is a design competition and as such conservation considerations will not be assessed.

Entries must be no larger than one metre on their longest side and entrants must be able to deliver and collect their entry from the centre.

If you have any questions regarding your entry, please contact us.

Download the Open Competition Entry Form.

June 21st, 2013|trade show|

Join the Digital Playground

Learn, share and be inspired at The Digital Playground, a new event brought to you by the people behind The Digital Show. Make the most of your VIVID experience by further developing your passion for photography at the Overseas Passenger Terminal. From this unique vantage point with stunning views out to the Sydney Opera House, there will be exciting exhibits, talks, lectures and pop-up events sponsored by top technology brands. Whether you’re an aspiring new photographer or an established creative professional, there will be something for everyone! Unleash your creativity…

All exhibitions at The Digital Playground will be FREE to the public. There will also be a wide variety of talks and lectures, some FREE and others requiring a nominal fee with pre-registration. Please consult the website for further details.

May 6th, 2013|trade show|

Framing Competition Print Announced

Profile is pleased to announce that an image of Victorian coastal icon, The Twelve Apostles, has been selected as the framing competition print for Art & Frame, Melbourne 2013.
The image is by popular Australian photographer Ken Duncan, who will also be appearing at the show…

Photograph by Ken Duncan

Photograph by Ken Duncan

March 18th, 2013|trade show|

Show Updates

We have been posting show updates and lots of photos on our facebook page, so if you didn’t make it to the show or you would like a recap, please take a look. We will continue to post updates there after the show, so keep in touch!

June 29th, 2011|trade show|